Actress Molly Sims (Centre) celebrates with Mel Pearl (Lt) of Lifetime Developments and Charles Khabouth (Rt) from INK, as Pearl and Khabouth launch their new venture - Bisha Hotel & Residences Lifestyle Brand.

More than three years in the making, Bisha Hotel and Residences is the combined vision of the principals of two multi-award-winning firms — prominent real estate developers, Sam Herzog and Mel Pearl of Lifetime Developments, and legendary hospitality czar and trend-setter, Charles Khabouth of INK Entertainment. Bisha is the newest private-label Hotel and Residences brand to originate in Toronto since Four Seasons Hotels and Resorts was introduced in the 1960s, and is the result of the shared passion of these Canadian owners and hands-on operators to offer the ultimate lifestyle destination in key cities around the world. New Bisha locales are now in the early stages of development.

The unveiling of the 41-storey flagship property designed by award-winning Wallman Architects with daring interiors by renowned Munge Leung took place August 12th, at 56 Blue Jays Way, in the Bisha Presentation Centre situated in the heart of the Entertainment District. The Khabouth-crafted private event featured a star-studded guest list featuring actress Molly Sims (Las Vegas), super model Yasmin Warsame, urbanist and author Richard Florida, Ashley Leggat (Dirty Dancing, Life with Derek), Mayoral candidates George Smitherman and Deputy Mayor and City Councillor Joe Pantalone, City Councillor Kyle Rae, Chef David Rocco (La Dolce Vita), Chef David Adjey (The Opener), Chef Paul Boehmer (Boehmer), Chef Chris Macdonald (Cava and XOCAVA), Belinda Stronach, Joe Mimran (Joe Fresh Style) and Kimberley Newport Mimran (Pink Tartan), Vanessa Mulroney, Les Minion (Hugo Boss) Bernadette Morra (Fashion Magazine), Jimmy Molloy (Chestnut Park), Amoryn Engel and Shinan Govani (National Post), Suzanne Boyd (Zoomer Magazine) and a roster of the city’s Who’s Who.