Camrost Felcorp devised a clever marketing strategy to stay connected with the celebrity scene during TIFF this past weekend in Toronto. Camrost Felcorp  is currently transforming the former Four Seasons Hotel into the luxurious Yorkville Plaza Condominiums. The former Four Seasons Hotel has been graced by many celebrities in the past and has been a landmark for hosting events during TIFF. Though the building is now closed, Camrost-Felcorp wanted to participate with the local community during this world-class festival.

Along with signage that directs you to the Yorkville Plaza Sales Office, Camrost Felcorp set up a beautiful seating area, complete with refreshments, velvet barrier rope, flower centrepieces, and of course, a red carpet.  Keeping up with new trends in healthy refreshments, staff were handing out free ice-pops to help cool off the hot, star-struck TIFF fans. The trendy popsicles were not your typical flavor; rather they were Strawberry Basil Lemonade and Coronation Grape! This was a great way to entertain and inform all the TIFF-goers of the metamorphosis that the old Four Seasons Hotel is undergoing, while reminding everyone that Yorkville Plaza is their opportunity to live in the prime location, within a neighbourhood often frequented by celebrities.

Without a doubt, Yorkville Plaza is one of the most successful and greatest projects in the city right now.  Soaring 32 storeys, Yorkville Plaza will certainly complement the already cultured neighbourhood with its sleek design and glamorous finishes.

If you’re wanting to live in arguably Toronto’s best location for art, fashion, style, and cuisine, then Yorkville Plaza by Camrost Felcorp is a must see.

To learn more about Yorkville Plaza by Camrost Felcorp, Register Here or go to www.yorkvilleplaza.com. You may also visit the Sales Office at 162 Cumberland St. or call 416-966-3003 for more information.